NAGOYA, Japan – The Nagoya Dolphins, a professional basketball team in the B.League, have officially announced a landmark partnership, naming ALSOK Co., Ltd. as their Top Official Partner for the upcoming 2025-26 season. This multi-faceted agreement, revealed through the team’s official channels, marks a significant step for the franchise in securing robust corporate backing.

The collaboration with ALSOK, a leading comprehensive security services company in Japan, is poised to extend beyond traditional sponsorship. While specific financial terms of the deal were not disclosed, the partnership is expected to encompass a wide range of cooperative activities. These include joint community safety initiatives, fan engagement events, and prominent branding for ALSOK within the Dolphins’ home venue, the IG Arena. This synergy aligns with the Dolphins’ ongoing “Dolphins Smile” campaign, a series of community contribution activities aimed at fostering positive social impact, an area where ALSOK’s expertise in public safety can be a natural fit.

This strategic alliance arrives at a pivotal moment for the Nagoya Dolphins as they continue to build their brand and competitive presence in the highly challenging B.League. Securing a Top Official Partner of ALSOK’s stature provides the organization with not only enhanced financial stability but also access to a vast corporate network and resources. This support is crucial for the team’s long-term objectives, which include strengthening the roster, enhancing the fan experience both in-arena and through digital platforms like the official team app, and expanding their community outreach programs.

For ALSOK, the partnership represents a strategic entry into the dynamic world of professional sports, offering a powerful platform to connect with a diverse and passionate audience. By associating with the Dolphins, the company can engage with the local Nagoya community and basketball fans across Japan in a positive and energetic environment, potentially reaching demographics beyond its traditional customer base. This move is seen as part of a broader corporate strategy to enhance brand visibility and corporate social responsibility (CSR) profiles through sports sponsorships.

The Nagoya Dolphins organization expressed strong optimism about the new partnership. In their official announcement, they highlighted that aligning with a company renowned for its reliability and community trust, such as ALSOK, would significantly bolster the team’s operational capabilities and community initiatives. The partnership is framed as a shared commitment to excellence, safety, and contributing to the vibrancy of the Nagoya region.

As the team prepares for the 2025-26 campaign, the foundation laid by this partnership with ALSOK is expected to be a cornerstone of the Dolphins’ activities on and off the court. Fans and stakeholders will be watching closely to see how this collaboration evolves, particularly in its integration into the game-day experience at the IG Arena and its contributions to the team’s ambitious goals for the future.